Houston Rockets and Toyota Partnered to Celebrate African American History Month

Throughout February 2023, the Houston Rockets joined the nation in celebrating Black History Month by honoring, supporting and amplifying key leaders, organizations and milestone moments of Houston’s thriving African American community.

The Houston Rockets’ Black History Night focused on programming aimed to teach, but also learn from America’s past, celebrate Black culture and business, and highlight organizations who are impacting areas of social and racial justice.

Toyota wanted to amplify the Houston Rockets’ efforts by supporting the event with 12 local Toyota’s Black Houston influencers.

Influencers including fashion, education, entrepreneurs, inventors and more.

Toyota recognizes that we know that when you invest in diverse talent, not only is it good for society, it’s good for business.

 Through our work we hope to shift the mindset of the industry so that Black voices who have proven their market value time and time again are no longer capped, compromised or undervalued.

These 12 influencers were able to enjoy a suite, food, drinks and networking. Each influencer produced a segment on Facebook, Instagram and Twitter with an overview of the event. They highlighted Toyota’s efforts while driving a Toyota loaner car as they visited Black local businesses and a $100 gift card to spend.

This event garnered great social media impressions focused on authentic experiences while traveling with a Toyota loaner car and visiting Black entrepreneur businesses, which also provided additional exposure.