Toyota and Verdy Represent for AAPI Influence in Pop Culture at ComplexCon

Toyota and Complex partnered to bring the car brand’s support for Asian and AAPI communities to life through an Asian-led shopping experience celebrating Complex’s 20th anniversary, all curated by Japanese designer Verdy. 

The two-day event showcased 10 AAPI brands, including CarService, UPRISERS, See You Later, and Fake as Flowers. Carefully selected by Verdy, each brand represented a unique view into the artistic minds of AAPI creatives brewing in hip-hop and pop culture. The brands showered the showroom floor with varsity jackets, socks, graphic tees, and more and introduced consumers to the upcoming names they needed to know in streetwear.

As attendees shopped the curated space, they interacted with Toyota’s new GR Supra, specially wrapped and designed by graffiti artist Aaron “Woes” Martin, who’s known for fusing his Hawaiian heritage with his love of hip-hop, skateboarding, and punk rock to create epic pieces of colorful art. But the car wasn’t the only vibrant artwork on the floor. 

To honor Complex’s 20th anniversary, Toyota and Complex collaborated on a unique, limited-edition zine called SHIFT. The zine highlights some of the AAPI visionaries who have contributed to hip-hop and pop culture’s blueprint over the years and the upcoming creatives who are ready to carry the torch. Newsstands were only available in limited quantities and cleared out before sunset on both days.