Tiger Woods, Dak Prescott and More Launch an Integrated AI + Robotic Fitness Program

We worked with OxeFit and its celebrity investors, including Dallas Cowboys quarterback Dak Prescott and professional golfers Tiger Woods and Dustin Johnson, to help launch the OxeFit brand.

OxeFit is the world's first connected fitness system, providing users with a fully integrated, immersive, personalized workout experience for team sports or individual programs.

Our agency developed a public relations and digital campaign to increase awareness of the new technology now available worldwide and developed influencer partnership programs to engage with the audience in a more attractive and dramatic manner. These programs included local fitness and sports markets in major cities while pitching national media publications for an exclusive with Dak Prescott. 

The content creative strategy included press releases, speeches, social media, pitches, and media kits. 

Some publications include Reuters, Sportico, ESPN, People, Forbes, Shape, Fan Nation, AP News  Insider, and more.

What is an OxeFit?

If you're looking for a revolutionary strength training system incorporating advanced robotics and artificial intelligence, look no further than OxeFit. 

Unlike traditional strength training systems that rely on static weights, OxeFit leverages cutting-edge robotics and AI technology to deliver a dynamic, interactive workout that adapts to your unique strength and fitness level. With OxeFit, you'll never hit a plateau and constantly be challenged to push yourself to the next level.

The Benefits of OxeFit

OxeFit offers a range of benefits that make it the ultimate strength training system for fitness enthusiasts of all levels:

Customizable Workouts

OxeFit provides a fully customizable workout experience, allowing you to tailor your routine to your unique fitness goals and preferences. Whether you're looking to build strength, increase endurance, or improve your overall fitness, OxeFit has you covered.

Real-Time Feedback

OxeFit's advanced robotics and AI technology provide real-time feedback on your form and technique, helping you avoid injury and maximize your results. With OxeFit, you'll always know how to perform each exercise correctly and safely.

Interactive Gaming Experience

OxeFit's immersive gaming experience makes working out fun and engaging, keeping you motivated and inspired to reach your fitness goals. OxeFit makes it easy to get and stay in shape with a range of games and challenges.