It’s Finally Here: McDonald’s Customers Can Now Eat McMuffins All McDay

What had been a pipe dream for millions of McDonald's customers became a reality when we launched the first All Day Breakfast offering in the United States!

Built with consumer's tweet requests and then celebrating McDonald's All Day Breakfast at the center, what initially started as an integrated marketing campaign in a one-test market turned into a national campaign that triggered one of the most significant sales increases in McDonald's history.

We used a "nine-box" approach to ensure engagement opportunities surrounded the consumer. In eight local markets: Dallas, Fort Worth, Tulsa, Oklahoma City, Sacramento, Austin, Houston, and San Antonio,  we hosted local events to celebrate and create excitement and local visuals for the media. 

Events were successful—from Breakfast with Cops to Midnight Pajama Party, McDonald's All Day Breakfast was trending via social media, local and national news, and popular influencers. National media coverage included CNN, the New York Times, CNBC, FOX News, USA Today, Eater, Fortune Magazine, and local media like WFAA. 

Today, All Day Breakfast continues to be one of the most successful changes McDonald's has made to their menu.

• Media Impressions: 400 million

• PR Value: $3 million

• Social Media Impressions: 200 million