Introducing EyeTie: The Revolutionary Tool for Keeping Up with Your Eyewear

HelloPitch developed EYE-TIE® clip’s official launch and PR campaign materials to create awareness of a universal problem – dropping, misplacing and damaging eyeglasses.

The campaign plan includes a series of press releases, social media posts, and influencer marketing. HelloPitch also developed analytical data to determine the:

• Primary Consume Market

• Secondary Consumer Market and

• Emerging Consumer Market

The official launch and PR campaign will be later this year, but will create awareness of the product and its benefits, making it a must-have for anyone who wears eyeglasses.

More About EYE-TIE

EYE-TIE is a clip that attaches to the inside or outside of the eyewear temple of your glasses so there’s “No more scratches from dropping your glasses”.

The EYE-TIE clip is the universal solution to keep your eyeglasses near. Gone are the days of simply affixing or propping eyeglasses to clothing, handbags or placing them on top of your head in hopes that it won’t result in fallen, broken or lost glasses.

With the EYE-TIE clip, you can attach your glasses to shirts, pants, purses, dress shirts and blazer pockets, button holes and so much more! You may apply the EYE-TIE to either side of eyewear temple. This includes the inside of the eyeglass temple too. 

EYE-TIE conveniently allows you to secure your important eyewear so they are within arms reach when not in use.