In 2022 we led another campaign named "Believe," that features Jackson State Universities’ Coach Prime during the April 2022 NFL draft.

The campaign is a reflection of Aflac's initiative to, "Close the Gap," which centers on educating, supporting and advocating for those underserved and overlooked.

Since August 2021, Aflac has worked hand in hand with Coach Prime to close the gap for Historically Black Colleges and Universities (HBCU) football programs, all culminating in this campaign designed to shine a spotlight on HBCU players who are ready to compete at the next level.

In 2021, Aflac donated $75,000 to Jackson State University Athletic Department for professional development as well as $25,000 as a supporting partner of Deion Sanders' Football Camp, which is featured in the "Believe" ad spot.

Both Aflac and Coach Prime recognize there is more to be done to advocate for these student athletes especially because, for the first time in over a decade, there were no HBCU athletes selected in the 2021 draft.

Deion Announces Prime Prospects for NFL DRAFT

Aflac and Coach Prime introduced "Prime Prospects" with a 30-second video on social media where he explains the gap between HBCU football players and the professional draft. Using the hashtag #PRIMEPROSPECTS, Coach Prime will spotlight each player and their skills on his social media channels for professional scouts and general managers to see. "Prime Prospects" will also be promoted on Aflac's social media channels.

This list of players represents 12 historically Black colleges and universities:

• Antwan Collier, S, Florida A&M

• Aqeel Glass, QB, Alabama A&M

• Dee Anderson, WR, Alabama A&M

• De'Shaan Dixon, DL, Norfolk State

• Ezra Gray, RB, Alabama State

• Jah-Maine Martin, RB, NC A&T

• James Houston, DE/LB, Jackson State

• Jerry Garner, LB, Mississippi Valley State

• Joshua Williams, DB, Fayetteville State

• Keenan Forbes, OL, Florida A&M

• Keith Corbin, WR, Jackson State

• Marquis McClain, WR, Southern University

• Shemar Bridges, WR, Fort Valley State

• Tevin Singleton, DB, Bowie State

• Will Adams, S, Virginia State

• Zabrian Moore, WR, Alabama A&M

"Last year, there were 259 picks in the draft and, for the first time in over a decade, no players were selected from a HBCU team," said Coach Prime. "Together with Aflac, we know there's more we can do to advocate and raise awareness of these players and stand in the gap together. Whether it's through me coaching at JSU, my camp or 'Prime Prospects,' Aflac remains a committed partner, dedicated to advancing the next pipeline of HBCU players and, in turn, closing the gap for those underserved and overlooked."

Produced by The Aflac Studio, Aflac's in-house agency, "Believe" gives fans a look into the Deion Sanders' Football Camp with a narration from Coach Prime explaining that not one pick from last year's professional draft came from an HBCU. As an inaugural sponsor of the camp, Aflac recognized the need to bring attention to the gap existing between HBCU football programs and the professional draft. As part of its efforts to help close health and wealth gaps in the U.S., Aflac will donate an additional $100,000 in 2022 to help Coach Prime continue his mission of mentoring these young athletes.

"Spending time at camp last summer and working with Coach Prime to bring these stories to life is an honor," says Jared Martin, director, The Aflac Studio. "We are excited for audiences to see the ad and learn about these talented athletes who have been largely overlooked in the past."

"Believe" will air on ESPN April 28 during the first round of the professional draft. To learn more about "Prime Prospects," you can follow Coach Prime and Aflac on social media or search #PRIMEPROSPECTS. 

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